In 2023, it can be pretty hard to keep up with present style trends. It utilized to be that what was considered “in” versus “out” altered seasonally or perhaps yearly. Nowadays, nevertheless, what’s hot can potentially cool over the span of a few weeks.
Particular clothes classifications experience a quicker turnaround than others. Take jeans patterns, for example. Remember when Gen-Z declared slim jeans uncool? Yeah, well, pairs of the millennial-beloved bottom are seeing a renewal. And, according to data gathered by Dia & Co., they’re not the only old-school style of denim making its method back into our closets.
To get to the bottom (pun fully intended) of which jeans designs are trending, the individual styling and plus-size clothes brand has actually been keeping tabs on Google search data. For the past year, researchers have been taking note of all the designs and shapes consumers throughout the United States are browsing for. According to their findings, America has its favorites, however so does each state.
Ahead, we’re breaking down Dia & Co.’s takeaways, from what styles of jeans are trending throughout the country to which rise is really on the rise.
Per Dia & Co.’s data, the three trendiest styles of denims in the United States are freight jeans, saggy denims, and bootcut jeans, while the three most popular fits are straight-leg denims, mother denims, and flare jeans. Plainly, convenience is still crucial in a post-pandemic world.
While the nation as a whole is still leaning towards jeans that fits and caters to the user (not the other method around), the shopper’s geographical place likewise reflects in their denim preferences. Dia & Co.’s data analysis reveals that Southern states are gravitating towards freight and flares– looser, breezier alternatives that are more wearable in the Southern heat. What’s more, shoppers on the West Coast who release an easygoing vibe are selecting baggier designs, while Western America is, unsurprisingly, digging bootcuts.
You may have heard the reports that low-rise jeans are having a (quite unfortunate) renaissance, but that’s only the case in specific parts of the country.
According to Dia & Co.’s information review, low-rise jeans are having a minute in New York, California, Maine, Arizona, and West Virginia. High-rise denims have actually likewise acquired traction in The Big Apple and Sunshine State, as well as Vermont, South Dakota, and Washington D.C. Oftentimes, it’s these two extremes that make headlines, nevertheless, the outcomes of Dia & Co’s analysis show mid-rise denims (an individual favorite) are still being identified throughout New York, New Jersey, Maine, Arizona, and West Virginia.
Dia & Co. reported that, in general, Americans prefer light wash denim over dark wash. Having actually done a deep-dive on which wash is most popular amongst specific regions, the brand name found that southern shoppers choose light washes, while those on the coast tend to gravitate towards darker colors.
While denims are a universal closet staple, America has an interest in jeans beyond the signature bottom.
Unsurprisingly, denim shorts remain in need as summer is still in swing, however in addition to the seasonal staple, buyers are looking for denim-on-denim clothing, denim jackets (a must-have piece for summer-to-fall transitions), denim dresses, and denim overalls.
